Luxury Resort Client
Luxury Resort Italian resort that's renowned for its high-end services and magical charm.
Objective
An esteemed resort in Sardinia, renowned for its opulent hospitality, aspired to enhance its digital visibility and guest interaction. Partnering with our team, the resort endeavored to harness the power of location-based targeting to design more tailored and location-focused promotions.
Our Approach
From December 2022, the brand embarked on several strategic initiatives with our Geotargeting product:
- Granular Location Analytics: An in-depth analysis of location data was conducted, enabling the resort to discern and invest in the most promising locations.
- Ad Account Settings Audit: A meticulous review and adjustment of their ad account settings were carried out to ensure alignment with their target demographics.
- AI Roibox Recommendations: The brand activated our AI-driven Roibox Recommendations, streamlining the optimization process for consistent peak performance.
During the period from December 2022 till now, the resort launched six GEO-targeted campaigns. These campaigns witnessed a significant uptick in budget allocation and conversions. Furthermore, upon gathering sufficient data, some campaigns, like the BIG campaign, were segmented further to refine targeting. A comparative review was conducted between the segmented campaigns and the original BIG Roibox campaign to gauge performance enhancements.
Think inside the Box
Yes, you read it right! Best Performance Requires Boundaries. Think Inside The Box With Roibox.