Luxury Fashion Client
Fashion & Apparel client is a leading fashion brand in Spain, offering a diverse range of stylish clothing for women, men, and children.
Objective
A leading fashion mainstay, known for its influential mark in the industry, was intent on amplifying its digital marketing endeavors. In a strategic partnership with our team, this illustrious label sought to employ the nuances of location-based targeting. The overarching vision was to sculpt campaigns that are intricately tailored to individual preferences while also addressing unique regional nuances.
Our Approach
In April, the brand undertook several strategic steps with our Geotargeting product:
- Granular Location Analytics: A deep dive into granular location data was conducted, allowing the brand to identify and invest more in the best-performing locations.
- Ad Account Settings Audit: The brand ensured that their ad account settings were optimized for their target audience through a comprehensive audit and subsequent adjustments.
- AI Roibox Recommendations: The brand enabled our AI-driven Roibox Recommendations, automating the optimization process for peak campaign performance.
Leveraging these strategies, the client successfully launched three GEO-targeted campaigns: BIG, MID, and LOW, each tailored to specific GEO-locations, derived from their original search campaign.
Think inside the Box
Yes, you read it right! Best Performance Requires Boundaries. Think Inside The Box With Roibox.