Luxury Cruises & Travel Client
Luxury Cruises & Travel client offers an elegant lifestyle of all-inclusive ultra-luxury cruising across 900+ fascinating destinations aboard its intimate luxury cruise ships.
Objective
A distinguished name in the realm of luxury cruise voyages sought to elevate its digital footprint and nurture a stronger bond with its clientele. In synergy with our expertise, this esteemed maritime brand endeavored to tap into location-based targeting. The mutual objective was to design campaigns that not only resonate on a personal level but also align seamlessly with regional preferences and sensibilities.
Our Approach
From January 2022, the brand embarked on several strategic initiatives with our Geotargeting product:
- Granular Location Analytics: An in-depth analysis of location data was conducted, enabling the brand to discern and invest in the most promising locations.
- Ad Account Settings Audit: The brand underwent a meticulous review and adjustment of their ad account settings to ensure alignment with their target demographics.
- AI Roibox Recommendations: The cruise line activated our AI-driven Roibox Recommendations, streamlining the optimization process for consistent peak performance.
During the period from January 2022 till now, the brand launched several GEO-targeted campaigns. These campaigns witnessed a notable uptick in budget allocation and conversions. A comparative review was conducted between the segmented campaigns and the original BIG Roibox campaign to gauge performance enhancements, without revealing sensitive KPIs.
Think inside the Box
Yes, you read it right! Best Performance Requires Boundaries. Think Inside The Box With Roibox.