Aviation & Travel Client
Aviation & Travel Client, offers a seamless flight experience connecting Italy to major international and intercontinental destinations.
Objective
A prominent figure in Italian aviation sought to elevate its digital footprint and foster a closer relationship with its audience. Joining forces with our team, this esteemed airline was keen on leveraging location-based targeting techniques. The goal was to meticulously design campaigns that not only resonate with individual travelers but also cater to specific regional interests and preferences.
Our Approach
From March 2023, the client embarked on several strategic initiatives with our Geotargeting product:
- Granular Location Analytics: An in-depth analysis of location data was conducted, enabling the clientto discern and invest in the most promising locations.
- Ad Account Settings Audit: The client underwent a meticulous review and adjustment of their ad account settings to ensure alignment with their target demographics.
- AI Roibox Recommendations: The airline activated our AI-driven Roibox Recommendations, streamlining the optimization process for consistent peak performance.
- Search Ads 360: Campaigns were integrated into an existing Search Ads 360 campaign management ecosystem.
During the period from March to June 2023, the client launched six GEO-targeted campaigns. These campaigns witnessed a notable uptick in budget allocation and conversions. A comparative review was conducted between the active Roibox campaigns (BIG and MID) and the original campaign from the same period last year to gauge performance enhancements, without revealing sensitive KPIs.
Think inside the Box
Yes, you read it right! Best Performance Requires Boundaries. Think Inside The Box With Roibox.