Le Chameau, with its roots dating back to 1927, is a distinguished brand known for its handcrafted rubber boots, combining traditional craftsmanship with innovative designs to cater to outdoor enthusiasts.
Le Chameau, celebrated for its artisanal rubber boots, aimed to enhance its online visibility and customer engagement. Collaborating with us, Le Chameau sought to harness the power of geotargeting to craft more personalized and location-centric campaigns.
Deep Dive in Granular Location Analytics
Audit and Adjust Ad Account Settings
Enable AI Roibox Recommendations
From November 2022, Le Chameau embarked on several strategic initiatives with our Geotargeting product:
Granular Location Analytics: An in-depth analysis of location data was conducted, enabling Le Chameau to discern and invest in the most promising locations.
Ad Account Settings Audit: Le Chameau underwent a meticulous review and adjustment of their ad account settings to ensure alignment with their target demographics.
AI Roibox Recommendations: The brand activated our AI-driven Roibox Recommendations, streamlining the optimization process for consistent peak performance.
During the period from November 2022 till now, Le Chameau launched several GEO-targeted campaigns. These campaigns witnessed a notable uptick in budget allocation and conversions. Furthermore, upon gathering sufficient data, some campaigns, like the BIG campaign, were segmented further to refine targeting. A comparative review was conducted between the segmented campaigns and the original BIG Roibox campaign to gauge performance enhancements, without revealing sensitive KPIs.