How we helped Silversea achieve +155% increase in Conversion Rate

Challenge

Silversea, a luxury cruise line, had been using Google Ads to promote their cruises. They were seeing great results from their ads, but they wanted to increase their conversions and ROI.

Solution

Roibox analyzed Silversea's account as well as the competitive landscape and socio-economic landscape of the target market to transform their original campaign into three separate geotargeted campaigns. Each campaign was tailored to target the most appropriate audience at the desired cost.

Within 30 days, Roibox helped Silversea increase conversions by 155% while decreasing costs per conversion by 26%.

Impact

Silversea saw a significant increase in conversions and ROI due to Roibox Geotargeting, as their offers were shown to the right audience at the right time.

Silversea Cruises is one of the world's leading ultra-luxury cruise lines.
Headquarters
Monaco
Type
B2C
Industry
Transportation
Roibox Tech Stack
Recommendation Engine, Alertphant, Geotargeting & Intelligence Reports
Target Markets
-26
%
Decrease in CPA
+155
%
Increase in conversions
+34
%
Increase in conversion rate

"Roibox has since applied Geotargeting to multiple campaigns on the account leading to conversion increases ranging from 18%-68% within just a few weeks."

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