We are a team of data scientists, marketers and engineers that believe it’s about damn time for advertisers to gain more detailed insights into their campaign results in an automated way and based on science. Advertisers should be able to measure data at a micro-level to make macro decisions.
We were in your position multiple times.
We ran a few successful businesses and we know how frustrating it was to wake up to Google spending your budget 4x times or your marketer didn't have the analytical side to interpret the data correctly. Truth to be told, marketers shouldn't be data scientists anyway - so that's how Roibox was born as an idea.